Sunday, May 25, 2014

High fashion: Mario Testino's Andes adventure

25 May 2014 Last updated at 01:18 The Peruvian-born photographer Mario Testino, famous for his pictures of fashion, supermodels and Princess Diana, is now focusing his attention on the culture and heritage of his homeland.

Qhapaq qolla dance costume. District and province of Paucartambo, Cusco, 2010

His collection, called Alta Moda or High Fashion, which is on show in his gallery in Lima, features the traditional costumes worn by people in the Andes mountains in the Cusco region of south-eastern Peru.

Traditional women’s dresses. (L) Province of Espinar, Cusco, 2007. (R) Rural community of Chahuaytire, District of Pisac, province of Calca, Cusco, 2012

"We have the biggest variety of costumes in our mountains, but because we see these people walk around on an everyday basis like this we sort of don't pay attention to them, and I decided to go and photograph them and document it," Testino says.

Costumes for the Carnival of Ccatcca. District of Ccatcca, province of Quispicanchi, Cusco, 2007

"My original idea to open this space in Peru was to have my work live in my own country and people be able to own it," he says.

(L) Mestiza women’s traditional dress. Province of Paruro, Cusco, 2012. (R) Male costume for the Carnaval de Ccatcca. Province of Quispicanchi, Cusco, 2010

"When you start looking at these outfits it's amazing the amount of information they carry, the history they have with them, the glorious colours that they have with them and they are part of our inheritance. They all tell a story of who this woman is, what neighbourhood or what community she comes from," he adds.

One of the Alta Moda (High Fashion) rooms in Mario Testino's gallery in Lima

The gallery is part of his arts foundation, MATE (Mario Testino Association), located in a restored 19th Century building in the city's historic seaside district of Barranco. It also features pictures of some of the famous women Testino has photographed such as the supermodels Kate Moss and Giselle Bundchen, and Princess Diana.

Mario Testino spoke to World Update on the BBC World Service.


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